Consultant XP
Industry Focus
Core Specialties
Personal Story
From humble beginnings and personal loss to leading a family and a company built on faith, purpose, and perseverance, Nick Lalwani’s story is one of transformation through grace. What could have broken him instead became the fire that refined him. As a husband to Melissa and father to twins Leo and Bella, Nick draws his strength from faith and family — the foundation of everything he builds. His journey has been about more than success; it’s been about redefining legacy. Through every challenge, he’s learned that discipline may start the journey, but faith sustains it — shaping him into a leader who believes that true influence comes not from status, but from service.
Professional Background
Nick Lalwani is the Founder and CEO of Create By Influence (CBI), a forward-thinking marketing and technology company pioneering scalable systems for real estate, mortgage, and home service industries. With over a decade of digital marketing experience, Nick has developed a unique approach that blends strategy, storytelling, and system automation to help businesses grow with intention. Under his leadership, CBI has evolved from a creative agency into a full-scale technology hub — home to the M4 Suite, a proprietary platform empowering consultants, agents, and service professionals to streamline operations, generate leads, and scale their impact. Nick’s work reflects his mission: to create experiences, opportunities, and systems that allow others to build lasting legacies of their own.
Certifications
The Complete Facebook Ads Course - Beginner to Advanced
Google Ads (AdWords) Essential Training
CBI Certified Consultant
Official Create by Influence Network Member