We've Spent 10 Years
Learning What
Actually Works
CBI was forged in the real world—working with real estate agents, contractors, home service pros, and pet care businesses who needed results, not promises.
Built For The Service Industry
Real Estate. Trades. Home Services. Pet Care.
For over 10 years, CBI has specialized in transforming how service-based businesses attract, convert, and retain customers. We've worked shoulder-to-shoulder with real estate agents closing multi-million dollar deals, HVAC companies dominating their markets, contractors building empires, and pet service providers creating loyal communities.
We didn't learn marketing from textbooks. We learned it in the trenches—running campaigns, building systems, and generating tens of millions in revenue for businesses just like yours.
This isn't theory. This is battle-tested marketing that works.
Where We Started
CBI was born from frustration. Frustration watching talented real estate agents struggle with terrible marketing. Frustration seeing skilled tradesmen lose business to competitors with better systems. Frustration knowing that most service businesses fail not because they lack skill—but because they lack strategy.
So we built something different. A complete marketing ecosystem designed specifically for service-based businesses.
Over 10 years, we've refined our approach working directly with real estate professionals closing $50M+ in transactions, trades & home service companies generating consistent 6-figure months, and pet service businesses building loyal customer bases that refer on autopilot.
Our Mission Is Simple
Give service-based businesses the marketing systems, creative firepower, and automation that Fortune 500 companies use—without the Fortune 500 price tag or complexity.
We exist to level the playing field. To help the local HVAC company compete with the national franchise. To help the independent real estate agent outperform the mega-team. To help the pet groomer build a waiting list of loyal clients.
Your success is our mission. Your growth is our obsession.
How We Build
Winning Strategies
A hybrid between a marketing agency, a systems consultancy, and a creative studio
Story-driven creative
Marketing that creates impact through authentic storytelling and emotional connection
Performance marketing
Data-driven campaigns engineered for measurable results and ROI
World-class automation
Intelligent systems that streamline operations and scale with your business
Human-centered strategy
Authentic, intentional approaches rooted in understanding your mission
Meet The
Leadership Team
A fusion of technology, storytelling, and service rooted in authenticity, humility, and intentionality
Nick Lalwani
Founder & CEO
Visionary founder who built CBI from the ground up, transforming how service businesses approach marketing with proven systems and authentic strategy.
Steven Spencer
Co-Founder
Strategic partner driving CBI's growth and operational excellence, ensuring every client receives world-class service and measurable results.
Christian Orama
Creative Director
Creative mastermind behind CBI Studios, crafting compelling brand stories and high-converting content that drives real business impact.
Together, our leadership team brings over 30 years of combined experience in marketing, technology, and creative production—all focused on one mission: empowering service businesses to dominate their markets.
The Bigger Vision
CBI Hub will evolve into a global network of consultants, creators, and strategists who use our proven systems to build the future of marketing — one business at a time.
The CBI Journey
From vision to impact
CBI began with a vision to transform how businesses approach marketing
Expanded into full-service marketing with CBI Studios and M4 Suite™
Built consultant network to extend our impact across industries
Empowering 500+ businesses with integrated marketing solutions